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<channel>
	<title>Vina Rostomyan</title>
	<link>https://vinarostomyan.com</link>
	<description>Vina Rostomyan</description>
	<pubDate>Tue, 13 Jan 2026 19:17:14 +0000</pubDate>
	<generator>https://vinarostomyan.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Home</title>
				
		<link>https://vinarostomyan.com/Home</link>

		<pubDate>Sat, 01 Aug 2020 00:15:15 +0000</pubDate>

		<dc:creator>Vina Rostomyan</dc:creator>

		<guid isPermaLink="true">https://vinarostomyan.com/Home</guid>

		<description>Hello, I'm Vina—a Visual Designer and Art Director who believes great design lives where strategy, culture, and craft converge. I create brand identities and visual systems that feel intentional, alive, and deeply human. My work spans Fortune 500 companies, startups, and cultural institutions, always asking how visual language can create meaning and forge connection.

	
	
	
	
	</description>
		
	</item>
		
		
	<item>
		<title>Brand Identity</title>
				
		<link>https://vinarostomyan.com/Brand-Identity</link>

		<pubDate>Fri, 31 Jul 2020 23:39:34 +0000</pubDate>

		<dc:creator>Vina Rostomyan</dc:creator>

		<guid isPermaLink="true">https://vinarostomyan.com/Brand-Identity</guid>

		<description>

	Brand Identity Design&#38;nbsp;— 
SELECT CLIENTS —Microsoft
Prelude Fertility
Studio Olafur Eliasson

The Present Perfect
K.O. by Kelly OubreMichelle Mishina 


 &#38;nbsp;



</description>
		
	</item>
		
		
	<item>
		<title>Fuchsia Brand Identity &#38; Digital Design</title>
				
		<link>https://vinarostomyan.com/Fuchsia-Brand-Identity-Digital-Design</link>

		<pubDate>Tue, 07 Nov 2023 22:29:54 +0000</pubDate>

		<dc:creator>Vina Rostomyan</dc:creator>

		<guid isPermaLink="true">https://vinarostomyan.com/Fuchsia-Brand-Identity-Digital-Design</guid>

		<description>
	
&#60;img width="9600" height="6316" width_o="9600" height_o="6316" data-src="https://freight.cargo.site/t/original/i/385f39d89bedfe836649e2597b6dad6491266b2634122bdb2cede386648b6e6d/Google_lx.png" data-mid="196188209" border="0"  src="https://freight.cargo.site/w/1000/i/385f39d89bedfe836649e2597b6dad6491266b2634122bdb2cede386648b6e6d/Google_lx.png" /&#62;



	
	
	

Google —Brand Identity &#38;amp; Digital Design for Fuchsia


	
	CREDITS —
Company: GoogleTeam: FuchsiaRole: Senior Visual Designer




	
	Fuchsia is Google's modern, open-source operating system—designed to be simple, secure, updatable, and performant.


I joined Google to lead the brand identity and visual design system for Fuchsia from the ground up. Working closely with Product Management, UX, and Engineering, I built a flexible identity that could scale across 20+ internal teams while maintaining cohesion. The work required creating something that felt both established and adaptable—a system that could grow as the platform evolved.

	Due to active NDA policies, the full identity work cannot be shared publicly.
Beyond the core identity, I designed the visual language for Fuchsia's presence across tech summits and developer conferences—presentation systems, event branding, subteam logos, and materials that unified how the brand showed up internally and externally.
	

	

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	<item>
		<title>Microsoft Applied Sciences Lab — Brand Identity &#38; Digital Design</title>
				
		<link>https://vinarostomyan.com/Microsoft-Applied-Sciences-Lab-Brand-Identity-Digital-Design</link>

		<pubDate>Mon, 07 Sep 2020 21:19:32 +0000</pubDate>

		<dc:creator>Vina Rostomyan</dc:creator>

		<guid isPermaLink="true">https://vinarostomyan.com/Microsoft-Applied-Sciences-Lab-Brand-Identity-Digital-Design</guid>

		<description>
	
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c6c0d4c1f99ac346bdac2a6575e955150cbd265333aab22b7055516c04951c2f/Microsoft-Vina-Rsotomyan-00.jpg" data-mid="82045716" border="0"  src="https://freight.cargo.site/w/1000/i/c6c0d4c1f99ac346bdac2a6575e955150cbd265333aab22b7055516c04951c2f/Microsoft-Vina-Rsotomyan-00.jpg" /&#62;



	
	
	

Microsoft Applied Sciences —
Brand Identity Design


	
	CREDITS —
Client: MicrosoftRole: Art Direction &#38;amp; Graphic Design





	
	Microsoft Applied Sciences is a research and development lab creating the next generation of human-computer interaction. The interdisciplinary team works at the intersection of optics, electronics, materials science, acoustics, and software—building interfaces that reimagine how humans and machines connect.


Applied Sciences needed a symbol flexible enough to represent their full spectrum of innovation without anchoring to any single discipline. It needed to feel both specific and expansive—grounded in their work while speaking to their broader vision.



	The mark is built from a single line that transitions from rigid geometry to organic flow—the synergy between mechanical and human. The number of lines mirrors the letters in Applied Sciences, creating a subtle system within the symbol itself. It reads as both barcode and wavelength, technical and alive.

The identity is designed to scale across contexts—adaptable enough to live on hardware, materials, and digital surfaces while maintaining its core meaning.
 
	


	
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	<item>
		<title>Prelude Fertility — Brand Identity &#38; Digital Design</title>
				
		<link>https://vinarostomyan.com/Prelude-Fertility-Brand-Identity-Digital-Design</link>

		<pubDate>Tue, 13 Aug 2019 20:04:28 +0000</pubDate>

		<dc:creator>Vina Rostomyan</dc:creator>

		<guid isPermaLink="true">https://vinarostomyan.com/Prelude-Fertility-Brand-Identity-Digital-Design</guid>

		<description>
	
&#60;img width="2000" height="1124" width_o="2000" height_o="1124" data-src="https://freight.cargo.site/t/original/i/a262461699a91884f7a6154c34ed0e541f53acd75810162b68428f73b9af89b7/Prelude-Vina-Rostomyan.png" data-mid="81448724" border="0"  src="https://freight.cargo.site/w/1000/i/a262461699a91884f7a6154c34ed0e541f53acd75810162b68428f73b9af89b7/Prelude-Vina-Rostomyan.png" /&#62;



	
	
	

Prelude Fertility —Brand Identity Design


	
	CREDITS —
Studio: And RepeatClient: Prelude FertilityCreative Director: Martin GrasserSenior Designer: Vina RostomyanPhotography: Jake Chessum &#38;nbsp;Photography: Getty ImagesDigital Platform: Sweden Unlimited





	
	Prelude Fertility is a national network of clinics offering egg freezing, IVF, genetic testing, and egg donation—helping people become parents when they're ready. Their mission centers on compassionate, personalized care during one of life's most vulnerable moments.


When we began working with Prelude, their existing identity felt edgy and intimidating—misaligned with the warmth and support their patients needed. We were designing for people already carrying anxiety, and the brand needed to hold space for that.


The work began with a question: What does compassion look like? How do you create calm when someone is navigating uncertainty?



	We stripped away everything unnecessary and returned to Prelude's core values. A warm, grounded color palette with neutral tones. Caslon for elegance, Univers for clarity. Hand-drawn illustrations with organic forms to bring humanity into the system. Photography lit with soft, natural light—images that felt safe, not clinical.

We partnered with Sweden Unlimited to translate this into a digital platform that made complex medical information feel approachable and clear—an extension of the care Prelude provides in person. 
	
    
    
    





	
&#60;img width="2000" height="822" width_o="2000" height_o="822" data-src="https://freight.cargo.site/t/original/i/ecb28dee917a713000fa4bb8eb1bfeab976c309d7cef3ae96f72eab4eef349d9/Prelude-Vina-Rostomyan-02.png" data-mid="81448819" border="0"  src="https://freight.cargo.site/w/1000/i/ecb28dee917a713000fa4bb8eb1bfeab976c309d7cef3ae96f72eab4eef349d9/Prelude-Vina-Rostomyan-02.png" /&#62;
&#60;img width="2400" height="1349" width_o="2400" height_o="1349" data-src="https://freight.cargo.site/t/original/i/8939736fcbe106fcde4b523fca26327860e35bd839e07848118bd9df82a76f62/Prelude-Vina-Rostomyan-03.png" data-mid="81448896" border="0"  src="https://freight.cargo.site/w/1000/i/8939736fcbe106fcde4b523fca26327860e35bd839e07848118bd9df82a76f62/Prelude-Vina-Rostomyan-03.png" /&#62;
&#60;img width="2400" height="1349" width_o="2400" height_o="1349" data-src="https://freight.cargo.site/t/original/i/386ecef5132683971e36da6a959a2a6fffc799cfe6efe35c1686063204aba707/Prelude-Vina-Rostomyan-04.png" data-mid="81448983" border="0"  src="https://freight.cargo.site/w/1000/i/386ecef5132683971e36da6a959a2a6fffc799cfe6efe35c1686063204aba707/Prelude-Vina-Rostomyan-04.png" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b3e137df94ab227dbd17a2060a2fb2dfb2943e1dd312075a8e5590253aacacdd/Prelude-Vina-Rostomyan-05.png" data-mid="81449116" border="0"  src="https://freight.cargo.site/w/1000/i/b3e137df94ab227dbd17a2060a2fb2dfb2943e1dd312075a8e5590253aacacdd/Prelude-Vina-Rostomyan-05.png" /&#62;
&#60;img width="2400" height="1599" width_o="2400" height_o="1599" data-src="https://freight.cargo.site/t/original/i/5f0e343e2f7c6ab5e2a71ee755da05a5f33cf17b7c680f323ae195f24f95ade8/Prelude-Vina-Rostomyan-06.png" data-mid="81449248" border="0"  src="https://freight.cargo.site/w/1000/i/5f0e343e2f7c6ab5e2a71ee755da05a5f33cf17b7c680f323ae195f24f95ade8/Prelude-Vina-Rostomyan-06.png" /&#62;
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&#60;img width="2400" height="1491" width_o="2400" height_o="1491" data-src="https://freight.cargo.site/t/original/i/baa245ecc53efe169ec63f6bb624dc38de3a9c50c149aaa87adb0de94bd6b686/Prelude-Vina-Rostomyan-08.png" data-mid="81450268" border="0"  src="https://freight.cargo.site/w/1000/i/baa245ecc53efe169ec63f6bb624dc38de3a9c50c149aaa87adb0de94bd6b686/Prelude-Vina-Rostomyan-08.png" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/32392d60c134759c41e49216a256963904a45238e006f13c2b05995af86ff38d/Prelude-Vina-Rostomyan-09.png" data-mid="81451578" border="0"  src="https://freight.cargo.site/w/1000/i/32392d60c134759c41e49216a256963904a45238e006f13c2b05995af86ff38d/Prelude-Vina-Rostomyan-09.png" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c355386300311183c7b69a87662d93e3cac7d9bdf41ccbe9320cf931bba7f060/Prelude-Vina-Rostomyan-10.png" data-mid="81451668" border="0"  src="https://freight.cargo.site/w/1000/i/c355386300311183c7b69a87662d93e3cac7d9bdf41ccbe9320cf931bba7f060/Prelude-Vina-Rostomyan-10.png" /&#62;
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&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3122fa2158dead073f78cbbbbb10ce34fb0646be55f6c14cbae9e033f1d83f6e/prelude_slide9-1920x1440.jpg" data-mid="48525216" border="0"  src="https://freight.cargo.site/w/1000/i/3122fa2158dead073f78cbbbbb10ce34fb0646be55f6c14cbae9e033f1d83f6e/prelude_slide9-1920x1440.jpg" /&#62;
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</description>
		
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	<item>
		<title>K.O. by Kelly Oubre — Brand Identity</title>
				
		<link>https://vinarostomyan.com/K-O-by-Kelly-Oubre-Brand-Identity</link>

		<pubDate>Tue, 01 Sep 2020 01:00:45 +0000</pubDate>

		<dc:creator>Vina Rostomyan</dc:creator>

		<guid isPermaLink="true">https://vinarostomyan.com/K-O-by-Kelly-Oubre-Brand-Identity</guid>

		<description>
	
&#60;img width="2400" height="1402" width_o="2400" height_o="1402" data-src="https://freight.cargo.site/t/original/i/cdfac931adf5d3aed5b86757632c1d0d23d937cf6a39e9f43392fee4da1f9bd0/KO-Brand-01-Vina-Rostomyan.png" data-mid="81459572" border="0"  src="https://freight.cargo.site/w/1000/i/cdfac931adf5d3aed5b86757632c1d0d23d937cf6a39e9f43392fee4da1f9bd0/KO-Brand-01-Vina-Rostomyan.png" /&#62;



	
	
	

K.O. Concept Brand for Kelly Oubre —Brand Identity Design


	
	CREDITS —
Studio: And RepeatClient: Kelly Oubre Role: Art Direction &#38;amp; Graphic Design





	
	K.O. is a concept clothing brand by professional basketball player Kelly Oubre—an extension of his personal style and energy both on and off the court.


Kelly approached us with six images that captured his vision: raw, confident, unapologetically bold. These became the foundation for building a brand that could live in the space between streetwear and luxury—accessible but elevated, youthful without feeling fleeting.

The identity needed to reflect Kelly's duality: the precision and discipline of an athlete paired with the spontaneity and creative freedom of someone unafraid to take risks. We developed a visual system that feels kinetic and grounded at once—sharp typography, dynamic compositions, and a color palette that moves between understated neutrals and unexpected pops of intensity.
	The mark itself plays with the initials K.O.—a nod to both Kelly's name and the knockout energy he brings. It's designed to work across contexts: on apparel, digital platforms, and physical spaces, adaptable enough to grow as the brand evolves.




	
&#60;img width="2400" height="1403" width_o="2400" height_o="1403" data-src="https://freight.cargo.site/t/original/i/f30f321766abaea6aeca0d00bbcb612b0627ecc23abc9e4152591448005e9f76/KO-Brand-03-Vina-Rostomyan.png" data-mid="81460583" border="0"  src="https://freight.cargo.site/w/1000/i/f30f321766abaea6aeca0d00bbcb612b0627ecc23abc9e4152591448005e9f76/KO-Brand-03-Vina-Rostomyan.png" /&#62;
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&#60;img width="2400" height="1403" width_o="2400" height_o="1403" data-src="https://freight.cargo.site/t/original/i/9db2dfd97be7043e9e673a811ef484b37abe3b455bf48668824f7f26a030829f/KO-Brand-07-Vina-Rostomyan.png" data-mid="81460910" border="0"  src="https://freight.cargo.site/w/1000/i/9db2dfd97be7043e9e673a811ef484b37abe3b455bf48668824f7f26a030829f/KO-Brand-07-Vina-Rostomyan.png" /&#62;
&#60;img width="2400" height="1403" width_o="2400" height_o="1403" data-src="https://freight.cargo.site/t/original/i/117910ea7ea33ac33e0a2c8b8bcb4b3f3017410390f44cccba1a724192078a50/KO-Brand-06-Vina-Rostomyan.png" data-mid="81460728" border="0"  src="https://freight.cargo.site/w/1000/i/117910ea7ea33ac33e0a2c8b8bcb4b3f3017410390f44cccba1a724192078a50/KO-Brand-06-Vina-Rostomyan.png" /&#62;
&#60;img width="2400" height="1403" width_o="2400" height_o="1403" data-src="https://freight.cargo.site/t/original/i/a9f96320efc5325b6178cfd1edc8fda45f0c9c7ca3e2d6532e0af239c756ecfa/KO-Brand-04-Vina-Rostomyan.png" data-mid="81460721" border="0"  src="https://freight.cargo.site/w/1000/i/a9f96320efc5325b6178cfd1edc8fda45f0c9c7ca3e2d6532e0af239c756ecfa/KO-Brand-04-Vina-Rostomyan.png" /&#62;
&#60;img width="2400" height="1403" width_o="2400" height_o="1403" data-src="https://freight.cargo.site/t/original/i/8c1213db684a69df50dc255cecc05c81e5e38fe650565b35880017119545c6a8/KO-Brand-05-Vina-Rostomyan.png" data-mid="81460723" border="0"  src="https://freight.cargo.site/w/1000/i/8c1213db684a69df50dc255cecc05c81e5e38fe650565b35880017119545c6a8/KO-Brand-05-Vina-Rostomyan.png" /&#62;
&#60;img width="2400" height="1589" width_o="2400" height_o="1589" data-src="https://freight.cargo.site/t/original/i/9a01952a45dde3b0b1f42bf8e37588f2575e2f53db9d9b8293b35cb78a763be6/KO-Brand-08-Vina-Rostomyan.png" data-mid="81461608" border="0"  src="https://freight.cargo.site/w/1000/i/9a01952a45dde3b0b1f42bf8e37588f2575e2f53db9d9b8293b35cb78a763be6/KO-Brand-08-Vina-Rostomyan.png" /&#62;
&#60;img width="2400" height="1109" width_o="2400" height_o="1109" data-src="https://freight.cargo.site/t/original/i/2f287ea59e57bffd034636b94f91c2062edf0420754bedb35a43b4889187edf0/KO-Brand-09-Vina-Rostomyan.png" data-mid="81461514" border="0"  src="https://freight.cargo.site/w/1000/i/2f287ea59e57bffd034636b94f91c2062edf0420754bedb35a43b4889187edf0/KO-Brand-09-Vina-Rostomyan.png" /&#62;
&#60;img width="2400" height="1229" width_o="2400" height_o="1229" data-src="https://freight.cargo.site/t/original/i/1ac684dedd971e4cc10f9f9f284e8e7f90f0d1414853d1591ba7d8d12d80e2fd/KO-Brand-10-Vina-Rostomyan.png" data-mid="81461515" border="0"  src="https://freight.cargo.site/w/1000/i/1ac684dedd971e4cc10f9f9f284e8e7f90f0d1414853d1591ba7d8d12d80e2fd/KO-Brand-10-Vina-Rostomyan.png" /&#62;





</description>
		
	</item>
		
		
	<item>
		<title>K.O. by Kelly Oubre — Brand Book</title>
				
		<link>https://vinarostomyan.com/K-O-by-Kelly-Oubre-Brand-Book</link>

		<pubDate>Tue, 13 Jan 2026 19:17:14 +0000</pubDate>

		<dc:creator>Vina Rostomyan</dc:creator>

		<guid isPermaLink="true">https://vinarostomyan.com/K-O-by-Kelly-Oubre-Brand-Book</guid>

		<description>
	
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/10f936edec6ab61111a4c110464503108805512622a64650d185b79ed4eb7efa/KO-12.png" data-mid="243212224" border="0"  src="https://freight.cargo.site/w/1000/i/10f936edec6ab61111a4c110464503108805512622a64650d185b79ed4eb7efa/KO-12.png" /&#62;



	
	
	

K.O. Concept Brand Book for Kelly Oubre —Brand Identity Design


	
	CREDITS —
Studio: And RepeatClient: Kelly Oubre Role: Art Direction &#38;amp; Graphic Design





	
	Before building the K.O. brand identity, we created a mood book to explore the visual territory—a way to see if the direction felt right before committing to a full system.


Kelly gave us six images. That was the entire brief.


Each image became a chapter, a starting point for building atmosphere and emotion. We expanded outward using found imagery—archival photos, textures, unexpected juxtapositions—to articulate what those six images were reaching for. The work existed in the tension between constraint and possibility: six fixed anchor points, infinite ways to connect them.

	The book became a visual conversation, testing how far we could push Kelly's aesthetic while staying rooted in his original vision. It wasn't about defining the brand yet—it was about discovering its edges, its mood, its potential.




	
&#60;img width="1000" height="675" width_o="1000" height_o="675" data-src="https://freight.cargo.site/t/original/i/d69da6b96c3fe974895a0306111bb18f05672b00c2f40a1c71e7d60551c08113/KO-48.png" data-mid="243212236" border="0"  src="https://freight.cargo.site/w/1000/i/d69da6b96c3fe974895a0306111bb18f05672b00c2f40a1c71e7d60551c08113/KO-48.png" /&#62;
&#60;img width="1000" height="675" width_o="1000" height_o="675" data-src="https://freight.cargo.site/t/original/i/ec6fe60eaa491e9876124bee8b85b54b0347e5d2ec743fbb1f183af64e7793a3/KO--18.png" data-mid="243212220" border="0"  src="https://freight.cargo.site/w/1000/i/ec6fe60eaa491e9876124bee8b85b54b0347e5d2ec743fbb1f183af64e7793a3/KO--18.png" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/845836978d10c3a59227657fc958d5890e31f3292415767af235d9ea1bb1fb41/KO_Thumbnail.png" data-mid="243212219" border="0"  src="https://freight.cargo.site/w/1000/i/845836978d10c3a59227657fc958d5890e31f3292415767af235d9ea1bb1fb41/KO_Thumbnail.png" /&#62;
&#60;img width="1000" height="675" width_o="1000" height_o="675" data-src="https://freight.cargo.site/t/original/i/e40870a9f58efaef247e04e21aa8230065acd6a7407bb6ec2af51e26b26326eb/KO-21.png" data-mid="243212226" border="0"  src="https://freight.cargo.site/w/1000/i/e40870a9f58efaef247e04e21aa8230065acd6a7407bb6ec2af51e26b26326eb/KO-21.png" /&#62;
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/778a66088690429d157f2b208bd2b6c3204661c3b8a32f46ed9d5a60b9255e8f/KO-13.png" data-mid="243212225" border="0"  src="https://freight.cargo.site/w/1000/i/778a66088690429d157f2b208bd2b6c3204661c3b8a32f46ed9d5a60b9255e8f/KO-13.png" /&#62;
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/b06168b19e81dd6bffd6a2a614b7305396e1acf56346770e3e37365c693b0848/KO-34.png" data-mid="243212232" border="0"  src="https://freight.cargo.site/w/1000/i/b06168b19e81dd6bffd6a2a614b7305396e1acf56346770e3e37365c693b0848/KO-34.png" /&#62;
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/4d5faebe3452eb4c8aed02d04c17fd6983ed519de7a82e9540e204d44488265c/KO-36.png" data-mid="243212233" border="0"  src="https://freight.cargo.site/w/1000/i/4d5faebe3452eb4c8aed02d04c17fd6983ed519de7a82e9540e204d44488265c/KO-36.png" /&#62;
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/f5cfad4d24de22955cbb89a5ecb2610fac759cdc603342026ec7d61d8aad2c26/KO-5.png" data-mid="243212222" border="0"  src="https://freight.cargo.site/w/1000/i/f5cfad4d24de22955cbb89a5ecb2610fac759cdc603342026ec7d61d8aad2c26/KO-5.png" /&#62;
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/da00ed63414afbb81f2d303df37f4f0310529702db5ea391d57ed2f2e3a799d1/KO-4.png" data-mid="243212221" border="0"  src="https://freight.cargo.site/w/1000/i/da00ed63414afbb81f2d303df37f4f0310529702db5ea391d57ed2f2e3a799d1/KO-4.png" /&#62;
&#60;img width="1000" height="675" width_o="1000" height_o="675" data-src="https://freight.cargo.site/t/original/i/364099fbd60774ac4812eeeee45d372c79d1c57e588649526401f1154c414799/KO-33.png" data-mid="243212230" border="0"  src="https://freight.cargo.site/w/1000/i/364099fbd60774ac4812eeeee45d372c79d1c57e588649526401f1154c414799/KO-33.png" /&#62;
&#60;img width="1000" height="675" width_o="1000" height_o="675" data-src="https://freight.cargo.site/t/original/i/93c06594750a8d9313499fb635b6e351c0fbe637c1f941d7e2ca9c467663dce4/KO-29.png" data-mid="243212228" border="0"  src="https://freight.cargo.site/w/1000/i/93c06594750a8d9313499fb635b6e351c0fbe637c1f941d7e2ca9c467663dce4/KO-29.png" /&#62;
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/5778f67aa0118eeddb733e0110dd796ee212cc2d44219c0dff078d60a94eed9d/KO-46.png" data-mid="243260305" border="0"  src="https://freight.cargo.site/w/1000/i/5778f67aa0118eeddb733e0110dd796ee212cc2d44219c0dff078d60a94eed9d/KO-46.png" /&#62;





</description>
		
	</item>
		
		
	<item>
		<title>Olafur Eliasson, Riverbed — Exhibition identity</title>
				
		<link>https://vinarostomyan.com/Olafur-Eliasson-Riverbed-Exhibition-identity</link>

		<pubDate>Tue, 01 Sep 2020 02:44:48 +0000</pubDate>

		<dc:creator>Vina Rostomyan</dc:creator>

		<guid isPermaLink="true">https://vinarostomyan.com/Olafur-Eliasson-Riverbed-Exhibition-identity</guid>

		<description>
	
&#60;img width="2400" height="1599" width_o="2400" height_o="1599" data-src="https://freight.cargo.site/t/original/i/56a4893ebcb1cca2c4b8821462432394cdbf99d191f6351d34a173d5c031935f/Olafur-Eliason---01.png" data-mid="81467711" border="0"  src="https://freight.cargo.site/w/1000/i/56a4893ebcb1cca2c4b8821462432394cdbf99d191f6351d34a173d5c031935f/Olafur-Eliason---01.png" /&#62;



	
	
	

Olafur Eliasson, Riverbed —Exhibition Identity Design


	
	CREDITS —
Client: Studio Olafur EliassonArtist: Olafur EliassonMuseum: Louisiana Museum of Modern ArtPhotography: Anders Sune BergPhotography: Studio Olafur EliassonDesign: Vina Rostomyan





	
	Olafur Eliasson is a Danish-Icelandic artist whose sculptures and large-scale installations explore perception, environment, and the collision between natural and constructed worlds. His work draws deeply from Iceland's dramatic landscape and has been exhibited at major institutions including Tate Modern, MoMA, and SFMOMA.


Riverbed was Eliasson's first solo exhibition at Louisiana Museum of Modern Art in Denmark. The installation transformed the museum's entire south wing into a rocky landscape crossed by a flowing river—180+ tons of Icelandic volcanic rock imported to create terrain that blurred the boundary between gallery and nature. The work ran for nearly five months, from August 2014 through January 2015.

	I led the exhibition identity design in close collaboration with Olafur, creating a system that felt tactile and analog—as if shaped by the same forces as the riverbed itself. The typography carries the erosion and flow of water: letters that feel weathered, organic, inseparable from the landscape they represent.

The identity appeared across Copenhagen—large-scale billboards, subway stations, and throughout digital and print media—bringing the raw, elemental quality of the installation into the urban landscape. 





	
	
&#60;img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/0da766056f7d5b95b5795e962622bbbe7bc996d521ecc726354cb4aff42e9869/riverbed_logomark4-copy.gif" data-mid="81468424" border="0"  src="https://freight.cargo.site/w/1000/i/0da766056f7d5b95b5795e962622bbbe7bc996d521ecc726354cb4aff42e9869/riverbed_logomark4-copy.gif" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/12c0e22c6fae63c62853a882db3c53ac94abb4ca9b4aa40f70c8d30c11453882/Olafur-Eliason-02.png" data-mid="81468545" border="0"  src="https://freight.cargo.site/w/1000/i/12c0e22c6fae63c62853a882db3c53ac94abb4ca9b4aa40f70c8d30c11453882/Olafur-Eliason-02.png" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/314282c3d4fe427f88d3c1240fde0c802d797975d438dcc0115cdc9869480812/Olafur-Eliason-03.png" data-mid="81468586" border="0"  src="https://freight.cargo.site/w/1000/i/314282c3d4fe427f88d3c1240fde0c802d797975d438dcc0115cdc9869480812/Olafur-Eliason-03.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/836f62661e2be873cacf4fb77698f2b75f36554ca5409dd247c88817880eac5c/P1010004.JPG" data-mid="81468616" border="0"  src="https://freight.cargo.site/w/1000/i/836f62661e2be873cacf4fb77698f2b75f36554ca5409dd247c88817880eac5c/P1010004.JPG" /&#62;
&#60;img width="1400" height="925" width_o="1400" height_o="925" data-src="https://freight.cargo.site/t/original/i/f14646b192e8fbe049b2084952f17bbaefecd1adb820ae7f948e895deef7c20e/Olafur-Eliasson---Riverbed--Vina-Rostomyan.png" data-mid="81467609" border="0"  src="https://freight.cargo.site/w/1000/i/f14646b192e8fbe049b2084952f17bbaefecd1adb820ae7f948e895deef7c20e/Olafur-Eliasson---Riverbed--Vina-Rostomyan.png" /&#62;





</description>
		
	</item>
		
		
	<item>
		<title>Olafur Eliasson, Time-Sensitive Activity — Exhibition Identity &#38; Catalog Design </title>
				
		<link>https://vinarostomyan.com/Olafur-Eliasson-Time-Sensitive-Activity-Exhibition-Identity-Catalog</link>

		<pubDate>Tue, 01 Sep 2020 01:51:39 +0000</pubDate>

		<dc:creator>Vina Rostomyan</dc:creator>

		<guid isPermaLink="true">https://vinarostomyan.com/Olafur-Eliasson-Time-Sensitive-Activity-Exhibition-Identity-Catalog</guid>

		<description>
	
&#60;img width="2400" height="1591" width_o="2400" height_o="1591" data-src="https://freight.cargo.site/t/original/i/fd17732baeb34dc436b5e51dba72963e6425effffb3e4a1fa25ce37c5c74d1f3/LOgo.png" data-mid="81464309" border="0"  src="https://freight.cargo.site/w/1000/i/fd17732baeb34dc436b5e51dba72963e6425effffb3e4a1fa25ce37c5c74d1f3/LOgo.png" /&#62;



	
	
	

Olafur Eliasson, Time Sensitive Activity —Exhibition Identity Design


	
	CREDITS —
Client: Studio Olafur EliassonArtist: Olafur EliassonAuthor: Anna Engberg-PedersenAuthor: Elizabeth GiorgisDesign: Vina RostomyanPhotography: Studio Olafur EliassonPublished by Modern Art Museum Addis AbabaImages © Studio Olafur Eliasson





	
	Time-Sensitive Activity was Olafur Eliasson's first solo exhibition in Ethiopia, presented at the Modern Art Museum in Addis Ababa. The work explored themes central to his practice—light, orientation, mirroring, ephemerality—ideas about perception and presence that take on new resonance in different cultural contexts.



	I led the exhibition identity and art directed all printed materials: poster, catalog, press kit, and invitations. Working on a compressed two-week timeline, I directed the exhibition photography—working with the photographer to establish visual approach and point of view that honored the integrity of each piece. The catalog required designing a flexible system that could absorb last-minute photography while maintaining visual coherence across all touchpoints, finalizing just before the opening. 





	

	
&#60;img width="2400" height="2114" width_o="2400" height_o="2114" data-src="https://freight.cargo.site/t/original/i/e44473eb0e72076288c2069a92d19ecb46c849213171eada7e737e7fc98352bd/Olafur-Ealiasson--Time-Exhibition-03-Vina-Rostomyan.png" data-mid="81466233" border="0"  src="https://freight.cargo.site/w/1000/i/e44473eb0e72076288c2069a92d19ecb46c849213171eada7e737e7fc98352bd/Olafur-Ealiasson--Time-Exhibition-03-Vina-Rostomyan.png" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/84f617fab9a58505066391481c8e04e870a4e6d91cd96d3c8042f63ce3c24ec1/Olafur-Ealiasson--Time-Exhibition-02-Vina-Rostomyan.png" data-mid="81466230" border="0"  src="https://freight.cargo.site/w/1000/i/84f617fab9a58505066391481c8e04e870a4e6d91cd96d3c8042f63ce3c24ec1/Olafur-Ealiasson--Time-Exhibition-02-Vina-Rostomyan.png" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/78e34c2a04375fbe794035695ce89eba09695157260f49c13f8fa875e7905b3e/Olafur-Ealiasson--Time-Exhibition---Vina-Rostomyan.png" data-mid="81466322" border="0"  src="https://freight.cargo.site/w/1000/i/78e34c2a04375fbe794035695ce89eba09695157260f49c13f8fa875e7905b3e/Olafur-Ealiasson--Time-Exhibition---Vina-Rostomyan.png" /&#62;
&#60;img width="2400" height="1599" width_o="2400" height_o="1599" data-src="https://freight.cargo.site/t/original/i/f54a70bbba7dac16ea966e2056b3f70ba7ae99ba5e6245add04c9d7984dac2c1/Olafur-Ealiasson-Time-Exhibition-Vina-Rostomyan-01.png" data-mid="81467220" border="0"  src="https://freight.cargo.site/w/1000/i/f54a70bbba7dac16ea966e2056b3f70ba7ae99ba5e6245add04c9d7984dac2c1/Olafur-Ealiasson-Time-Exhibition-Vina-Rostomyan-01.png" /&#62;
&#60;img width="2400" height="1599" width_o="2400" height_o="1599" data-src="https://freight.cargo.site/t/original/i/80a0ea631e01f85574c0a47a074f46896b1b0ad29168786df4fd6a03851cee4f/Olafur-Ealiasson-Time-Exhibition-Vina-Rostomyan-05.png" data-mid="81467225" border="0"  src="https://freight.cargo.site/w/1000/i/80a0ea631e01f85574c0a47a074f46896b1b0ad29168786df4fd6a03851cee4f/Olafur-Ealiasson-Time-Exhibition-Vina-Rostomyan-05.png" /&#62;
&#60;img width="2400" height="1599" width_o="2400" height_o="1599" data-src="https://freight.cargo.site/t/original/i/b988a7489453dba13a168d062b9c492dda71f306ce9915f9ec4a31f629977a4c/Olafur-Ealiasson-Time-Exhibition-Vina-Rostomyan-04.png" data-mid="81467224" border="0"  src="https://freight.cargo.site/w/1000/i/b988a7489453dba13a168d062b9c492dda71f306ce9915f9ec4a31f629977a4c/Olafur-Ealiasson-Time-Exhibition-Vina-Rostomyan-04.png" /&#62;
&#60;img width="2400" height="1599" width_o="2400" height_o="1599" data-src="https://freight.cargo.site/t/original/i/78e6fddef5bf02f2e25b8ef854dea298f0d671552ad8cb4efe16269a0f5c9285/Olafur-Ealiasson-Time-Exhibition-Vina-Rostomyan-03.png" data-mid="81467222" border="0"  src="https://freight.cargo.site/w/1000/i/78e6fddef5bf02f2e25b8ef854dea298f0d671552ad8cb4efe16269a0f5c9285/Olafur-Ealiasson-Time-Exhibition-Vina-Rostomyan-03.png" /&#62;
&#60;img width="2400" height="1599" width_o="2400" height_o="1599" data-src="https://freight.cargo.site/t/original/i/8eddea169b0b81725f1506c69c11a739b0f1643984426b3c934c835a3be442fb/Olafur-Ealiasson-Time-Exhibition-Vina-Rostomyan-02.png" data-mid="81467221" border="0"  src="https://freight.cargo.site/w/1000/i/8eddea169b0b81725f1506c69c11a739b0f1643984426b3c934c835a3be442fb/Olafur-Ealiasson-Time-Exhibition-Vina-Rostomyan-02.png" /&#62;





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	<item>
		<title>MM Photography Studio — Brand Identity</title>
				
		<link>https://vinarostomyan.com/MM-Photography-Studio-Brand-Identity</link>

		<pubDate>Tue, 01 Sep 2020 03:27:38 +0000</pubDate>

		<dc:creator>Vina Rostomyan</dc:creator>

		<guid isPermaLink="true">https://vinarostomyan.com/MM-Photography-Studio-Brand-Identity</guid>

		<description>
	
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Michelle Mishina Photography Studio —Brand Identity Design


	
	CREDITS —
Client: Michelle Mishina&#38;nbsp; Photography: Michelle MishinaArt Direction: Vina RostomyanGraphic Design: Vina Rostomyan





	
	Michelle Mishina is a photographer based between Hawaii and California whose work uncovers the intimate narratives behind her subjects—revealing what you'd only know if you were close to them. Her images use light and color to tell stories that feel both personal and expansive.


Michelle needed an identity that could hold its own in a saturated market of photography studios while staying quiet enough to let her work breathe. The tension was finding presence without dominance—something distinctive that wouldn't compete with the photographs themselves.



	I created an identity system that reflects Michelle's curiosity and playful spirit without overpowering her images. The mark and typography act as a frame rather than a statement, flexible enough to work across print, digital, and exhibition contexts while consistently supporting the work at the center.





	
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