Olafur Eliasson, Time Sensitive Activity —
Exhibition Identity Design

CREDITS —

Client: Studio Olafur Eliasson
Artist: Olafur Eliasson
Author: Anna Engberg-Pedersen
Author: Elizabeth Giorgis
Design: Vina Rostomyan
Photography: Studio Olafur Eliasson
Published by Modern Art Museum Addis Ababa
Images © Studio Olafur Eliasson

Time-Sensitive Activity was Olafur Eliasson's first solo exhibition in Ethiopia, presented at the Modern Art Museum in Addis Ababa. The work explored themes central to his practice—light, orientation, mirroring, ephemerality—ideas about perception and presence that take on new resonance in different cultural contexts.

I led the exhibition identity and art directed all printed materials: poster, catalog, press kit, and invitations. Working on a compressed two-week timeline, I directed the exhibition photography—working with the photographer to establish visual approach and point of view that honored the integrity of each piece. The catalog required designing a flexible system that could absorb last-minute photography while maintaining visual coherence across all touchpoints, finalizing just before the opening.