Olafur Eliasson is a Danish-Icelandic artist whose sculptures and large-scale installations explore perception, environment, and the collision between natural and constructed worlds. His work draws deeply from Iceland's dramatic landscape and has been exhibited at major institutions including Tate Modern, MoMA, and SFMOMA.

Riverbed was Eliasson's first solo exhibition at Louisiana Museum of Modern Art in Denmark. The installation transformed the museum's entire south wing into a rocky landscape crossed by a flowing river—180+ tons of Icelandic volcanic rock imported to create terrain that blurred the boundary between gallery and nature. The work ran for nearly five months, from August 2014 through January 2015.

I led the exhibition identity design in close collaboration with Olafur, creating a system that felt tactile and analog—as if shaped by the same forces as the riverbed itself. The typography carries the erosion and flow of water: letters that feel weathered, organic, inseparable from the landscape they represent.

The identity appeared across Copenhagen—large-scale billboards, subway stations, and throughout digital and print media—bringing the raw, elemental quality of the installation into the urban landscape.