K.O. Concept Brand Book for Kelly Oubre —
Brand Identity Design
Before building the K.O. brand identity, we created a mood book to explore the visual territory—a way to see if the direction felt right before committing to a full system.
Kelly gave us six images. That was the entire brief.
Each image became a chapter, a starting point for building atmosphere and emotion. We expanded outward using found imagery—archival photos, textures, unexpected juxtapositions—to articulate what those six images were reaching for. The work existed in the tension between constraint and possibility: six fixed anchor points, infinite ways to connect them.
Kelly gave us six images. That was the entire brief.
Each image became a chapter, a starting point for building atmosphere and emotion. We expanded outward using found imagery—archival photos, textures, unexpected juxtapositions—to articulate what those six images were reaching for. The work existed in the tension between constraint and possibility: six fixed anchor points, infinite ways to connect them.
The book became a visual conversation, testing how far we could push Kelly's aesthetic while staying rooted in his original vision. It wasn't about defining the brand yet—it was about discovering its edges, its mood, its potential.
