K.O. Concept Brand for Kelly Oubre —
Brand Identity Design
K.O. is a concept clothing brand by professional basketball player Kelly Oubre—an extension of his personal style and energy both on and off the court.
Kelly approached us with six images that captured his vision: raw, confident, unapologetically bold. These became the foundation for building a brand that could live in the space between streetwear and luxury—accessible but elevated, youthful without feeling fleeting.
The identity needed to reflect Kelly's duality: the precision and discipline of an athlete paired with the spontaneity and creative freedom of someone unafraid to take risks. We developed a visual system that feels kinetic and grounded at once—sharp typography, dynamic compositions, and a color palette that moves between understated neutrals and unexpected pops of intensity.
Kelly approached us with six images that captured his vision: raw, confident, unapologetically bold. These became the foundation for building a brand that could live in the space between streetwear and luxury—accessible but elevated, youthful without feeling fleeting.
The identity needed to reflect Kelly's duality: the precision and discipline of an athlete paired with the spontaneity and creative freedom of someone unafraid to take risks. We developed a visual system that feels kinetic and grounded at once—sharp typography, dynamic compositions, and a color palette that moves between understated neutrals and unexpected pops of intensity.
The mark itself plays with the initials K.O.—a nod to both Kelly's name and the knockout energy he brings. It's designed to work across contexts: on apparel, digital platforms, and physical spaces, adaptable enough to grow as the brand evolves.
